Selling your home in the winter can be a great opportunity. While there may be fewer buyers, those who are looking are typically serious about making a move. However, winter weather and shorter days present unique challenges when preparing your home for showings. Follow these tips to ensure your home feels inviting, warm, and irresistible to buyers.
1. Keep Snow and Ice Cleared
First impressions matter, and a snow-covered driveway or icy walkway can turn buyers off before they even step inside. Keep sidewalks, the driveway, and any outdoor paths clear of snow. Prevent slips by spreading salt or sand on walkways and steps. Don’t let snow pile up around the home; a clean, neat exterior makes a huge difference.
Tip: Make clearing snow a priority, even if showings are last-minute. A well-maintained exterior signals to buyers that you care for the home.
2. Add Winter-Friendly Curb Appeal
Winter can feel dull and gray, but thoughtful seasonal decor can add charm and make your home stand out. Hang a festive wreath on the front door—think natural greens, pinecones, or even subtle twinkle lights. Place small, well-lit potted evergreen trees or shrubs near the entryway for a warm, welcoming touch. Keep it simple. Avoid overly themed or flashy holiday decor. Stick to neutral, tasteful accents that appeal to all buyers.
Tip: If you’ve already taken photos of the home with fall or summer landscaping, let buyers know that’s what the property looks like during warmer months.
3. Brighten Up the Home with Lighting
With shorter days and gray skies, lighting becomes critical for showings in winter. A bright home feels cheerful and inviting, even on the dreariest day. Before showings, turn on every light in the home, including lamps and under-cabinet lighting. Open curtains and blinds. Let in as much natural light as possible during the day, and clean windows to maximize the effect. Add extra lighting where necessary. If certain rooms are dim, consider adding a floor lamp or brighter bulbs.
Tip: Use warm white LED bulbs to create a cozy, soft glow instead of harsh, cool lighting.
4. Keep the Heat On
Buyers should feel comfortable the moment they walk in the door. A cold house is uninviting and can distract buyers from seeing the home’s full potential. Set the thermostat to a comfortable temperature. Aim for 68–72°F, even if you’re not home during the day. Check for any drafty windows or doors and seal them if necessary. If you have a gas or electric fireplace, turn it on for showings to create a warm, cozy vibe.
Tip: If the home is vacant, it’s worth keeping the heat on to avoid chilly surprises for potential buyers.
5. Keep the Home Cozy and Fresh
Winter months often mean closed windows and stale air, but it’s important to keep the home feeling clean and fresh. Freshen up the scent. Avoid overpowering air fresheners; opt for subtle, clean scents like pine or light vanilla. Throw in cozy touches like soft throws, pillows, or rugs to create a warm, inviting environment. Clean regularly. Wet shoes, pets, and snow can track in extra dirt, so stay on top of cleaning before showings.
Tip: Provide a spot for buyers to leave wet shoes or boots near the entry, like a mat or basket. It keeps the home clean while showing you’re thoughtful and organized.
The Bottom Line
Selling your home in winter doesn’t mean sacrificing presentation—it’s all about making your home feel warm, inviting, and well-maintained despite the season. By clearing snow, using tasteful seasonal decor, brightening up your spaces, and keeping the heat on, you’ll leave buyers with a great impression.
When winter weather hits, don’t let it hold you back. A little extra preparation can help your home stand out and sell faster!