Hiring the right real estate agent to list your home is one of the most important decisions you’ll make in the selling process. A skilled, experienced agent can mean the difference between a smooth sale at top dollar—or months of frustration and missed opportunities. But how do you know if a realtor is the right fit for you?
Here are some key questions to ask when interviewing a listing agent, along with why they matter:
1. What type of experience do you have—not just years in the business, but how many homes do you sell each year?
Years in real estate don’t always equal relevant experience. Someone can be licensed for 20 years but only sell a handful of homes each year. Ask about the number of transactions they’ve completed recently. High-producing agents often have systems, support, and market knowledge that come with regular, hands-on experience.
2. How will you market my home?
Gone are the days when sticking a sign in the yard and listing a home on the MLS was enough. A strong marketing plan should include a mix of digital marketing, social media exposure, direct outreach to potential buyers and agents, and possibly even print advertising. The goal is to reach buyers wherever they are looking—online and offline.
3. What kind of photography and/or video will my home receive?
First impressions matter. Quality professional photography can dramatically improve how your listing looks online and attract more showings. Ask whether your realtor provides professional photos, drone footage, video tours, or 3D walkthroughs. These tools help your home make a great first impression and stand out in a crowded market.
4. What kind of exposure does your company offer?
The agent you hire matters, but so does the brokerage they’re affiliated with. Ask about the company’s reach—do they attract buyers locally, regionally, or nationally? Are their listings syndicated to major platforms? Does their brand carry weight in your market? All of these factors can contribute to getting your home in front of the right audience.
5. How many buyers are you currently working with who might be interested in a home like mine?
A well-connected listing agent often has a list of active buyers looking in your area. Ask if they have any clients right now who might be a good match. A strong network of buyers can lead to quicker offers—and sometimes even off-market sales.
6. What is your negotiation strategy when we receive an offer?
The best agents aren’t just marketers—they’re also skilled negotiators. Ask how they handle multiple offers, what strategies they use to get you top dollar, and how they communicate with buyers’ agents. Their answer should give you confidence that they’ll protect your interests while keeping the deal on track.
The Bottom Line
Selling your home is a big decision, and the right listing agent can make all the difference. Don’t be afraid to interview multiple agents and compare their answers. The goal is to find someone who brings experience, strategy, and hustle to the table—and who makes you feel confident every step of the way.
Have more questions or ready to start the listing process? Let’s connect!